Adam D McKinnon

Welcome to my People Analytics blog

This is my personal blog, coming to you from Melbourne, Australia. I write about the evolving field of People Analytics, mostly through the application of the R language. On this blog site you can find my posts which provide both a philosophical perspective regarding advancements in people analytics, along with practical “How To” projects applying different methods (please learn from my mistakes!).


Want to chat? Please reach out! Feel free to contact me on email or LinkedIn. I hope to hear from you!


If you see mistakes or want to suggest changes, please create an issue on the source repository.


Text and figures are licensed under Creative Commons Attribution CC BY 4.0. Source code is available at, unless otherwise noted. The figures that have been reused from other sources don't fall under this license and can be recognized by a note in their caption: "Figure from ...".